The content of a website generally includes the text, graphics, images, videos, and sounds that appear on the pages.  If you were already familiar with the term (content) as it relates to websites, then we're sure you've heard the term "content is king."  While the visual effects and overall layout of a site may spark the interest of a potential customer, content is the means by which a person will arrive at your site in the first place.  It is also the tool that will keep them at your site after the appeal of the visual effects begin to fade.

If you are able to provide the content for your website, Blue Sail will review it and make suggestions to ensure the content is grammatically correct and that it includes the necessary keywords and phrases.  We also provide content writing (or copywriting) services, as many of our clients do not have the experience and time required to create well written content.  Remember, content writing is much different than simply sitting down and writing a paragraph or page.  It is also how your company will rank highly with the search engines.

Updating the content on your website is also important.  For your site to remain highly ranked by the search engines you should, at a minimum, update your content on a monthly or quarterly basis.  You do not need to revamp the entire website, but you should update pictures, graphics, or some of the text as you see fit.  Utilizing Analytics, you can see which pages your potential customers are spending the majority of their time at, and which pages their leaving after just a few seconds of browsing.  If you do not have the time or desire to update the content on a monthly or quarterly basis, Blue Sail provides this maintenance service.  Contact Us for more information, or click the Free Quote above.